About Good Natured
Good Natured Brand was born out of love for our family and home. Our inspiration comes from the majestic state of Maine and the aim of living simply and treading lightly. We offer all-natural, effective cleaners, laundry detergents, bug repellents, and body care products without any harsh chemicals. Our business model is one of sustainability with the goal of providing our customers with the highest quality natural products.
The company was conceived when Co-Founder Kate Perrin had her first child. She wanted to keep her home clean and fresh while doing so safely, without harsh chemicals or toxins. She also needed an all-natural, DEET-free bug spray (that actually worked!) for all of their outdoor adventures. Having quality plant-based products (not ones made from petroleum or with artificial fragrances) was a necessity because what her family was exposed to in their home was just as important to her as the natural, chemical-free foods that went into their bodies.
Kate's ongoing passion for environmental stewardship and natural living inspired her to introduce her products at local Maine farmers markets and natural food stores. The enthusiastic response prompted Kate to seek help in expanding the business and the company was re-launched as Good Natured Brand when Lisa Hansen partnered with her in 2015. Our fast growth is a testament to the truly chemical-free nature and effectiveness of our products, as well as their clean, fresh scents and attractive packaging. They have been tested by the independent company Green Seal and scored on the highest, green tier of Whole Foods' Eco-Scale. This top rating is a testament to their quality as well as our commitment to natural, safe, and earth-happy ingredients. They are now available nationwide in top natural stores (Whole Foods), conventional grocery chains (Hannaford), independent natural stores, Home Goods, True Value, ACE Hardware, food co-ops, and online through Amazon.