About Good Natured

Good Natured Brand was conceived when Co-founder Kate Perrin had her first child. She wanted to keep her home clean and fresh while doing so safely, without harsh chemicals or toxins. She also needed an all-natural, DEET-free bug spray (that actually worked!) for all of their outdoor adventures. Having quality plant-based skin care products (not ones made from petroleum or with artificial fragrances) was another necessity because what went on her family’s skin was just as important to her as the natural, chemical-free foods that went into their bodies. 

Kate's ongoing passion for environmental stewardship and natural living inspired her to introduce her products at local Maine farmers markets and natural food stores. The enthusiastic response prompted Kate to seek help in expanding the business and the company was re-launched as Good Natured Brand when Lisa Hansen, whom she knew through mutual friends, partnered with her in 2015. Lisa's sharp business eye and marketing skills coupled with Kate's creative vision have proven to be the perfect combination for the company's continued growth and success.

We’re still a Maine-based business with daily operations overseen by Kate herself. The entire line of Good Natured Brand products are a direct result of Kate's satisfying and successful chemical-free lifestyle adventure. You can order them through Amazon or find us at select stores including Whole Foods, Hannaford, Ace Hardware, True Value Hardware, Rosemont Market & Bakery, Lois' Natural Market, Bow Street Market, and many other natural food stores. We invite you to come along for the ride!