Discover Nature's Power

Safe for Your Family, Gentle on the Planet

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Cleaning Superiority

Nature's Simplicity, Unbeatable Cleaning

Simple Ingredients

Toxin-free, Guilt-free Cleanliness

Revitalize, Don't Waste

30,000+ Carpets Saved From Discard

Motherly Care

No Harsh Chemicals for Sensitive Skins

Green Movement

Unite With Over 100,000 Households

About Us

Meet Good Natured Brand

Born from a mother's commitment to protecting her family and Maine's natural beauty, Good Natured Brand's eco-friendly products harmonize effectiveness and sustainability.

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Real Experiences from our Community

Samantha K.

Natural and safe for the fam

I was a bit skeptical about trying a new carpet deodorizer, but I'm so glad I gave this one a shot! The non-toxic formula was a huge selling point for me.

Kevin L.

Clean and effective

I'm always on the hunt for eco-friendly cleaning products, and I stumbled upon this brand. Let me tell you, the laundry detergent exceeded my expectations!!

Fondrea T.

Amazing smell

With two dogs in the house, you can hardly even tell they're inside. It's been a total game-changer in keeping our home smelling fresh and inviting.

Jennifer H.

Effective

I recently discovered this brand, and their carpet deodorizer is a gem. I am concerned about using harsh chemicals around my Coco but this product saved the day.

Explore Eco-friendly Cleaning Guides, and Tips

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5 Unbelievably Handy Tricks with All-Purpose Cleaners That Will Change Your Life

5 Unbelievably Handy Tricks with All-Purpose Cleaners That Will Change Your Life

Discover the hidden powers of Good Natured Brand's All-Purpose Cleaner in our latest blog post! From refreshing sneakers to making windows sparkle, detailing your car interior, sanitizing the fridg...

Stain Wars: Conquering Stubborn Stains with a Secret Weapon

Stain Wars: Conquering Stubborn Stains with a Secret Weapon

Conquer the Clutter of Stubborn Stains with the Magic of Good Natured Brand's Natural Laundry Powder! Discover the secret pre-treatment tactics and the optimal amount of laundry powder to use, ensu...

Carpet Catastrophes Be Gone: Easy Guide to Vanishing Stains

Carpet Catastrophes Be Gone: Easy Guide to Vanishing Stains

Unlock the secret to effortlessly removing tough carpet stains with Good Natured Brand's Carpet Freshener. Our step-by-step guide, infused with eco-friendly tips, walks you through getting your car...

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