Available at Select Retailers Including:     


Hannaford Supermarkets

L.L. Bean

 Whole Foods Markets

Home Goods

ACE Hardware

True Value


Customer Testimonials

My new favs for cleaning  from @goodnaturedbrand. They work so well and smell AMAZING!! Seriously some of the best eco-friendly products I have found that actually clean AND gives me aromatherapy doing housework.  Don't tell, but I use the linen and room spray in my car as a relaxer at night after work.  It's a small women owned business. Check them out! -Sandra, The Rustic Life blog

Just got my very first order from @goodnaturedbrand and I am SO excited! It smells amazing, it was packaged so carefully and beautifully, and it arrived much more quickly than I expected. They even caught an error when I didn't automatically get free shipping and corrected it on their own! Amazing customer service! I'm so excited to start using them I think I will throw in a load of laundry and clean my kitchen counters (again)! #cleanhouse#naturalcleaning #smellssogood -Kara @KauffmanCottage

I first found your products in ACE Hardware where I bought your Lucky Lavender room & linen spray and then a couple of days later I was fortunate enough to find you at Whole Foods where I picked up the laundry soda. I just love them! I really am amazed by the branding you’ve created and see you as a strong competitor to Mrs. Meyers.  -Beth, Attorney and Lobbyist

I just LOVE your products. I'm especially hooked on the laundry detergent, it smells SO good! And it really cleans, unlike some all-natural powders. Great job on that! But the lotion stick is really cool, too....just love it all!  -Lisa, Fresh Eggs Daily blog

I am a mom of 2 kids under the age of 4 and we have two labradors as well. I'm going to be a consistent customer because we're loving the carpet powder and the detergent. I love the products and the vision and it's in line with my core values as well!  -#ObsessedConsciousMom

Your Bee Calm Balm body stick is the real deal! It helps so much with dry feet and hands and is the perfect antidote to all the pool chlorine I'm exposed from swimming several times a week. Literally my nightly routine. Love it!  -Kerri

I just bought the lemon lip balm. I'm in love. I'm a lip balm connoisseur (addict), and yours is by far my new favorite. It has a natural and fresh scent, goes on smooth and creamy, and stays on in a lightweight and soothing way.  -Jane

I absolutely love your logo and packaging - so fresh and clean visually I can almost smell it through my computer!  -Cindy