About Good Natured
Good Natured Brand was born out of love and pride for family and home. When founder, Kate, had her first child, she wanted to keep her home clean and fresh safely, without harsh chemicals, toxins, petroleum, artificial fragrances, and other junk that could make her family sick.
This passion for natural living inspired Good Natured Brand. First sold at farmers’ markets, Good Natured Brand quickly grew through word of mouth. People love the fresh scents, the safe ingredients, and the effective, easy-to-use products.
Our commitment to natural, safe ingredients is central. Good Natured Brand cleaning products have been tested by the independent company Green Seal and scored on the highest, green tier of Whole Foods' Eco-Scale.
You can find our products in top natural stores, conventional grocery chains, L.L. Bean, food co-ops, and through Amazon.