Why Are We So Good Natured?

We take great pride in offering you truly non-toxic products that you can trust are safer to use in your home, on your body, and around children and pets. Our unwavering focus on effective formulations, high quality ingredients, and practices that are kinder to the planet sets us apart:

  • Green Seal independently tested ALL of our cleaning and laundry products to verify our ingredients and claims. Whole Foods Market then gave them the BEST, green-tier ratings on their Eco-Scale...a feat our bigger-name competitors can’t also claim!

  • L.L. Bean chose our bug spray after their own independent testing and it was also rated in the top 3 national natural brands by wiki.ezvid.com!

  • Studies show that household cleaning products are as bad for lung function as smoking and contribute to air pollution. Our products don't contain harmful ingredients such as sulfates, synthetic fragrances, or dyes. Your home can be clean AND healthy with Good Natured Brand products!


No Animal Testing 

  • We do not source ingredients that were tested on animals.

  • We do not test our finished products on animals.

  • We formulate our products so they can be used safely throughout a home with pets and around our furry friends.

  • We love pets!


Sustainable Practices & Pure Ingredients  

  • Each Ingredient we use is 100% biodegradable and eco-friendly.

  • All our products are hypoallergenic and safe for sensitive skin and noses.

  • We don't use synthetic preservatives - not even 1%.

  • We're sulfate free and use zero petroleum-based detergents.

  • Our products have fresh, vibrant, natural scents from high-quality, 100% essential oils - NOT synthetic or artificial fragrances.

  • Our laundry sodas are compatible with High Efficiency washing machines and leave no residue.


Women Owned  

  • Women (and moms) who started, operate, and own our Maine-based company.

  • We hire women...and also some token men :)