Hi, We're Good Natured Brand
We create natural, pet-safe cleaning products that deliver powerful results—without compromising your health, your home, or the planet.
Two Women, Sarah & Emily
Pet parents and nature lovers, Sarah and Emily share a deep connection to the environment and their furry friends.
Frustrated by Harsh Chemicals
The quest for clean, non-toxic alternatives was born from their frustration with harsh chemicals commonly found in household products.
Created Good Natured Brand
Good Natured Brand was founded with a commitment to bringing natural, safe, and powerful products into homes.
Reached Over 1M Customers
And we’re proud to say that we’ve reached over 1 million customers who trust us to keep their homes clean, fresh, and safe.
Shop by Category
Discover naturally effective cleaning solutions for every corner of your home.
Say Goodbye to Pet Odors!
Pet Odor Eliminator
Tough on pet odors, gentle on everything else. If it smells like your dog’s been running the household… we fix that.
Refreshing Scent
Clean, uplifting scents made with real essential oils—your home gets that “ahhh” moment every time you walk in.
Effective Cleaning
Simple, nature-inspired ingredients that actually work. Consider it your secret weapon against everyday chaos.
Safe for Pets & Children
Made with gentle, non-toxic ingredients you can use around your whole crew—furry, tiny, or somewhere in between.
Natural Ingredients
A short, honest list of plant- and mineral-based ingredients that keep your space feeling fresh, not fussy.
No Harsh Chemicals
No dyes, no parabens, no synthetic chemicals—just clean, straightforward care that respects your home (and your nose).
Why Good Natured Brand?
Our Certifications
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