Hi, We're Good Natured Brand

We create natural, pet-safe cleaning products that deliver powerful results—without compromising your health, your home, or the planet.

Two Women, Sarah & Emily

Pet parents and nature lovers, Sarah and Emily share a deep connection to the environment and their furry friends.

Frustrated by Harsh Chemicals

The quest for clean, non-toxic alternatives was born from their frustration with harsh chemicals commonly found in household products.

Created Good Natured Brand

Good Natured Brand was founded with a commitment to bringing natural, safe, and powerful products into homes.

Reached Over 1M Customers

And we’re proud to say that we’ve reached over 1 million customers who trust us to keep their homes clean, fresh, and safe.

Shop by Category

Discover naturally effective cleaning solutions for every corner of your home.

Carpet Deodorizers

Carpet Deodorizers

Premium plant-based powder for tough household odors.
Laundry Powders

Laundry Powders

Biodegradable plant-based detergent for stain and odor removal.
All-Purpose Cleaners

All-Purpose Cleaners

Versatile plant-based cleaner for everyday dirt on surfaces.
Bundles & Kits

Bundles & Kits

Shop our new eco-friendly bundles and enjoy saving 10%.

Say Goodbye to Pet Odors!

Pet Odor Eliminator

Good Natured Brand was founded with a commitment to bringing natural and safe products.

Refreshing Scent

Good Natured Brand was founded with a commitment to bringing natural and safe products.

Effective Cleaning

Good Natured Brand was founded with a commitment to bringing natural and safe products.

Safe for Pets & Children

Good Natured Brand was founded with a commitment to bringing natural and safe products.

Natural Ingredients

Good Natured Brand was founded with a commitment to bringing natural and safe products.

No Harsh Chemicals

Good Natured Brand was founded with a commitment to bringing natural and safe products.

Why Good Natured Brand?

Safe for Pets & Families

Natural Ingredients

Long-lasting Scents

Powerful Cleaning

Planet First

Our Certifications

EWG A-Rated

Our products earn top marks for ingredient safety, meeting strict health standards so you can clean with confidence.

Green Seal Certified

Good Natured Brand is Green Seal Certified, meaning our products are made without harmful chemicals and meet strict health standards for safe, effective cleaning.

Whole Foods Eco-Scale Compliant

Our products meet Whole Foods Market’s strict standards for health, with no harsh chemicals or artificial additives. Every ingredient is chosen to support a safer, healthier home.

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